Search Engine Optimization & Digital Marketing Strategist

Robert M. Stein

Glastonbury, CT 06033 bobstein@gmail.com

Summary

Professional, reliable, flexible, intelligent and multitasking Internet Marketing & Search Engine Optimization specialist seeks position to use my analytical, statistical and creative knowledge and skills. Google AdWords Certified with over a decade of involvement with PPC, SEO & SEM. Creator of over 70+ WordPress websites. Experienced with Google Analytics report creation, tag creation and data-mining as well as long-tail keyword & competitor research. Knowledge of Local SEO Citation Directory Submission, Blogging, Link Building, YouTube, Facebook, Twitter, Google+ and Pinterest marketing. Use white-hat SEO techniques to improve Google rankings and drive targeted traffic to appropriate landing sites for optimum conversion rates and higher return on your marketing investment.

Experience

Digital Marketing/SEO Specialist 

Connecticut Internet Marketing & SEO
Glastonbury, CT 4/2014 – Present

Perform on-page and off-page SEO for clients. Research web page titles, long tail keywords, competitors and back link opportunities. Track and target user demographics via Google Analytics. Re-purpose existing press content into web format and publish to WordPress. Webmaster at http://connecticutinternetmarketingseo.com as well as many other websites.

Senior Marketing Associate
TicketNetwork 

Vernon, CT 3/2005 – 4/2014

Managed company PPC accounts with over $100k month budget including Google AdWords, Yahoo Search Ads and Microsoft AdCenter. Inspired company to achieve rapid revenue growth by building the case for website content creation and SEO of websites including link building campaigns, directory submission, content creation and other white-hat techniques. Tracked user data via Google Analytics including statistical analysis of traffic sources . Established, maintained and promoted social media profiles on Facebook, Twitter and others. Authored ticket industry content to Ticketnews.com and TicketNetwork partners. Estimated daily and weekly gross revenue for executives and partners. Researched keywords, performed ad testing and competition keyword research. Led effort to create internal tool to use inventory database to create keywords for Google AdWords. Created WordPress websites to funnel traffic to ticket selling sites. Created weekly and monthly newsletters of sports, concerts and theatre event tickets on sales for internal and partners use. Automated and maintained billing system resulting in a two-day project being reduced to a 15 minute task resulting in thousands of dollars worth of outsourcing fees yearly.

IT Technical Support Consultant
Stein Technologies, LLC 

Glastonbury, CT 9/2000 – 3/2005

Provided 2nd level support for Windows XP, Office, Lotus Notes and other software products for clients . Troubleshoot network, printing and remote connectivity issues. Opened and closed technical support tickets. Assignments included supporting performing software upgrades, support for Lotus Notes and general computing issues.

Technical Support Specialist – Help Desk/Deskside
IBM 

Cambridge, MA 6/1997 – 6/2000

Technical support of Windows NT, Windows 98, Lotus Notes, Internet Explorer and networking issues for IBM and Lotus employees. Provided 2nd level desk side technical support to executives. Trained new hires in help desk systems and rules. System administration and creation of user accounts.

Marketing Assistant
Microsoft

Farmington, CT 3/1995 – 3/1997

Oversaw the day-to-day management of Microsoft’s Connecticut office. Provided Internet marketing, computer and administrative support to the Connecticut District Manager & sales, consulting and marketing teams. Created spreadsheets, documents and presentations with Microsoft Word, Excel and PowerPoint. Coordinated the set-up of in-office corporate marketing efforts and briefings.

Skills

Search Engine Optimization 10 years 
Search Engine Marketing 10 years 
Google AdWords 10 years 
Facebook 6 years
 Social Media Marketing 6 years 
Affiliate Marketing 11 years 
Long Tail Keyword & Competitor Research 10 years 
Microsoft Bing 2 years 
Microsoft Windows 11 years 
Microsoft Word 11 years 
Microsoft Outlook 11 years 
Microsoft Excel 11 years 
Microsoft Office 11 years 
Blogging 10 years 
WordPress Plugins & Themes 6 years 
Webmaster 11 years 
Display Ads 2 years 
CMS 8 years 
Content Creation 11 years 
Google Analytics 10 years 
Facebook Ads 2 years 
Content Marketing 11 years 
Photoshop CS6 1 year  
HTML11 years 
Pinterest 2 years 
Google Shopping 1 year 
Blogger 8 years 
Marketing 15 years
 Twitter 6 years 
LinkedIn 3 years 
Market Research 11 years 
Promotions 2 years 
Help Desk & Computer Repair 8 years 
Public Relations 2 years 
YouTube 8 Years 
iPhone 4 years 
Google Webmaster Tools 4 years

Education

Bachelor of Science, Business Administration, Marketing Northeastern University